Sunday, July 31, 2011
Saturday, July 23, 2011
Lateral Thinking
Lateral Thinking is concerned with changing concepts and perceptions.
It is about reasoning that is not immediately obvious and about ideas
that may not be obtainable by using only traditional step-by-step logic.vertical thinking:
- rightness is what matters.
- it selects a pathway (and stops searching) by excluding other pathways.
- it selects the best approach.
lateral thinking:
- richness is what matters.
- does not select, opens up other pathways; generates many alternatives even after one has found a promising one.
- generating different approaches for the sake of generating them.
Juxtaposition part.2
Many creative processes relies on juxtaposition. The act of juxtaposing is to place two objects or words next to each other. What automatically happens is that there is transference of meaning. Usually from something familiar to something less familiar.
LOGICAL ANALOGIES
Logical analogies are analogies, which use similarities in the design, structure or function of to connect back to the subject. For example a duck can be compared to a hovercraft because of the fact that both of them can move on the surface of land and water.AFFECTIVE ANALOGIES
Affective analogies are the emotional resemblance. The clearest example is the use of an animal to explain a certain characteristic of a person. This type of analogy is used most frequently in conversation to emphasis certain points.Logical Mind Map 2
Logical Mind Map
Mind mapping, introduced by Tony Buzan is a great tool for idea generation and brainstorming. It enhance both sides of the human brain and widely used in taking notes, research or generating new ideas. A creative Mind Map is able to stimulate and create interest to the individual and also to the viewer.
This is the normal mind map:
Sunday, July 3, 2011
Juxtaposition
"Juxtaposition can be defined as placing two variable, side by side and their contrast or similarity are shown through comparison. Many creative processes rely on juxtaposition. By juxtaposing two objects or words next to each other, human brain will automatically associate or transfer meaning. Usually ‘turning’ something familiar to something less familiar or vice-versa. "
-Notes from MMLS lesson 4.
Juxtaposition means that you take two different things or objects and put them together side by side to send message or to make comparison. Usually making them familiar to less familiar or other way around.