JUXTAPOSITION
Many creative processes relies on juxtaposition. The act of juxtaposing is to place two objects or words next to each other. What automatically happens is that there is transference of meaning. Usually from something familiar to something less familiar.
LOGICAL ANALOGIES
Logical analogies are analogies, which use similarities in the design, structure or function of to connect back to the subject. For example a duck can be compared to a hovercraft because of the fact that both of them can move on the surface of land and water.AFFECTIVE ANALOGIES
Affective analogies are the emotional resemblance. The clearest example is the use of an animal to explain a certain characteristic of a person. This type of analogy is used most frequently in conversation to emphasis certain points.
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